Enterprise software company Oracle has announced it has expanded its current artificial intelligence offerings, with AI Platform Cloud Service to help developers "quickly create and deploy breakthrough enterprise AI services."
Using deep learning, companies can utilise the software to better understand enterprise data and help transform corporate business processes.
Oracle Cloud has been "uniquely engineered" to streamline model training, surpassing the complex and time-consuming route of setting up a completely new environment - instead, Oracle's software comes pre-installed with familiar AI libraries and tools.
Running on Oracle Cloud infrastructure, developers can use the AI Platform Cloud Service to access a rich set of PaaS and SaaS services.
Amit Zavery, senior vice president of product development at Oracle Cloud Platform, commented: "AI has the power to be more transformative for the enterprise than any other technology in recent history."
"Oracle is in a unique position to deliver AI across all layers of the cloud, empowering customers to uncover and unlock critical business patterns in their enterprise data to transform organizational productivity, efficiency, and insight."
In a market which Amazon Web Services currently dominates, Mark Hurd - Oracle's CEO - is confident that his firm can challenge the 'big four' in cloud services.
With Microsoft, IBM and Google joining Amazon above Oracle in the market, Hurd is predicting big things: "I like our chances against anybody. We're going to win, bar none."
Amazon holds 34% of the market share and Google sits in fourth place with just 5%, meaning Oracle has some way to go to make up the difference - but Hurd says it's in it for "the long haul."
"Every single day we are better than we were yesterday. That's progress."