The firm says that the alliance will help it expand its guest base and brand portfolio as well as enhance customer loyalty.
Partnering with software systems integrator Finesse and CRM specialist Salesforce, Gourmet Gulf aims to create digital business functions that drive higher customer engagement.
“To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs,” said Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce.
“Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”
Elsewhere, Sunil Paul, Co-Founder & COO of Finesse said that the firm will support Gourmet Gulf to become the “best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty.”
“We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation,” he added.
Gourmet Gulf Company is a UAE-based food and beverage retail firm which operates brands such as Yo! Sushi, Morelli's Gelato, Panda Express and California Pizza Kitchen.
CEO of Gourmet Gulf, Joe Teixeira, said that after an elaborate evaluation process, the firm chose Finesse and Salesforce to implement the proposed solution as it “resonates with our vision and will help to leave a unique experience with our customers.”
“By embracing the solution, we hope to revolutionize the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”