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Oracle, Google bolster data analytics portfolios

Data analytics

Leading cloud computing firms Oracle and Google have both made acquisitions within the data analytics market this week in the aim of bolstering their capabilities.

With data analytics having come to be known as a key technology in powering transformation initiatives, many providers are readily competing to enhance their service offerings.

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With this in mind, Oracle has acquired, a machine learning-powered cloud application specifically designed to improve productivity, reduce costs and accelerate digital transformation.

“With the combination of Oracle and, customers will be able to harness a single data science platform to more effectively leverage machine learning and big data for predictive analysis and improved business results,” said Amit Zavery, Executive Vice President of Oracle Cloud Platform, Oracle.

Similarly, Google has bought industry operator Cask Data, coming just one week after the firm’s acquisition of cloud migration startup Velostrata.

Palo Alto-based Cask Data specializes in building simplified solutions that enable enterprises to run implement big data analytics services.

“We’re thrilled to welcome the talented Cask team to Google Cloud, and are excited to work together to help make developers more productive with our data processing services both in the cloud and on-premise,” said William Vambenepe, Group Product Manager, Google Cloud.

According to Market Research Future, the global big data analytics market is expected to reach approximately $275bn by the end of 2023, maintaining a compound annual growth rate of 12% during the forecast period.

Both Oracle and Google are currently lagging behind Amazon Web Services (AWS) that currently holds the lion share of the cloud market. Data from KeyBanc analysts suggests that AWS recorded a market share of 62% in Q4 2017, whilst Microsoft’s Azure business unit held 20% respectively as the second largest provider.

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