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Salesforce acquires location-based intelligence startup MapAnything

The firm was founded in 2009 and boasts around 1,900 customers.

Salesforce has announced that it has acquired MapAnything, a location-based intelligence software provider.

MapAnything is a SaaS-based platform that helps businesses design optimal territories, schedules and routes so that field representative can service more accounts faster.

The firm was founded in 2009 and boasts around 1,900 customers.

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“The addition of MapAnything to Salesforce will help the world's leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward,” Salesforce said in a press release.

The announcement comes shortly after MapAnything’s latest funding round, which brought its total raised to nearly $84 million.

Salesforce’s pending acquisition of MapAnything comes at a critical time for brands,” John Stewart, CEO & Co-Founder of MapAnything wrote in a press release.

“Customer Experience is rapidly overtaking price as the leading reason companies win in the market.

“Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction.

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