Described by Samsung as an “industry first”, a new iTunes Movies and TV shows app will debut on Samsung Smart TVs in more than 100 countries after a firmware update.
Additionally, AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.
“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics.
“Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”
The deal marks the first time Apple has allowed third-party devices to access its video library other than Windows PCs.
Commenting on the announcement, Apple’s senior vice president of Internet Software and Services said: “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”