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Apple acquires machine learning startup Laserlike

Laserlike is an online search engine that allows users to search for news, images, videos and music.

Apple has announced that it has acquired Laserlike, a machine learning startup that might maker Siri smarter. 

Laserlike is an online search engine that allows users to search for news, images, videos and music.

The California-based firm says its core mission is to deliver "high quality information and diverse perspectives on any topic from the entire web to you,” according to its website.

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The acquisition could strengthen Apple's artificial intelligence efforts. 

For instance, the firm could use Laserlike’s capabilities to help Siri deliver more personalised results for users.

Laserlike is a four-year-old startup that was founded by three former Google engineers, Anand Shukla, Srinivasan Venkatachary and Steven Baker.

It has raised more than $24 million from Redpoint Ventures and Sutter Hill Ventures, according to CrunchBase.

The financial terms of the deal were not disclosed.

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