Top 10 countries by mobile data usage per subscription
At the turn of the year, mobile broadband penetration in the OECD area reached 99.3% of the 1.28bn inhabitants, up from the 91% recorded a year earlier.
Furthermore, not only is coverage improving, but so too the quality of mobile broadband, with many countries beginning to switch off the two-decade old 2G networks as 3G and 4G become more prominent, whilst the introduction of 5G becomes more imminent by the day.
As a result, people have greater access to and are using mobile broadband more than ever before, at cheaper rates than ever before, as firms compete to secure the most contracts. With these things in mind, mobile data usage has significantly increased in recent times.
The figures released in the OECD Digital Economy Outlook 2017 rank countries in the OECD region by mobile data usage in gigabytes per month (Gbpm), per mobile broadband subscription.
10 | Ireland, 3.10
Ireland’s mobile market is dominated by Vodafone Ireland and 3 Ireland, with the local Eir Mobile lagging behind both of the two established names.
In addition to having strong national mobile infrastructure, Ireland is currently implementing its National Broadband Plan, aiming to radically change the telecoms landscape within the country.
By 2022, the government hopes that all premises will receive a service of at least 30Mbps.
9 | Poland 3.55
Poland’s market has been characterised by a rapid extension and development of its LTE networks in recent years, part of the reason why it features in the top 10.
This has largely been led by Polkomtel, who’s LTE-A infrastructure now provides 40% of population coverage.
8 | South Korea, 3.83
According to research conducted by data analytics firm Open Signal at the turn of the year, South Korea recorded the fastest mobile internet in the world at 37.5Mbps.
7 | Iceland, 3.92
Despite Iceland having one of the smallest economies in Europe, the country’s population consists of avid technology users.
As a result, new market entrants such as Nova and 365 have come to challenge the established names of Siminn and Vodafone. By 2016, 365 became the leading name in terms of subscribers in Iceland.
6 | Estonia, 4.13
Having benefitted from considerable investment from the country’s three key mobile operators; Telia, Elisa and Tele2, Estonia has one of the most advanced mobile markets in Europe.
Further developments are currently underway, with both Telia and Tele2 trialling 5G services in the country.
5 | Denmark, 4.37
Denmark has four key mobile network providers in 3’s Denmark branch, TDC, Telenor and Telia.
According to Open Signal, Denmark stood apart in 4G speed compared to the other Nordic countries, with speeds of 30.6Mbps compared to the regional average of 24.5Mbps.
4 | Sweden, 4.38
The Nordic region has one of the highest levels of 4G availability in the world, a significant reason why Finland, Sweden and Denmark all feature in the top 5.
One of Sweden’s key mobile operators, Telia, gained significant traction last year by marketing ‘zero rating’ offerings. Within this, customers are able to surf popular sites such as Facebook, Instagram and Twitter without using any data from their data plans.
3 | Austria, 6.28
Austria’s mobile market is dominated by the three main operators of 3 Austria, T-Mobile Austria and Telekom Austria.
Mobile network innovation remains ever-present In Austria, with T-Mobile Austria having recently expanded IoT capabilities within the country, whilst 3 has been trialling pre-5G technologies in partnership with ZTE.
2 | Latvia, 8.21
Despite free Wi-Fi being provided by Lattlecom in a range of public places, Latvia still features second, using an average of 8.21gb per subscription monthly.
The country has four leading network providers; Amigo, Bite, LMT and Tele2.
1 | Finland, 10.95
Due to its significant infrastructure networks, Finland has some of the best access to mobile data across the world.
As a result, Elisa, the leading network provider in Finland, is able to offer tiered speeds for the use of 4G services, anywhere from 50Mbps to 300Mbps, with all offers from providers there including unlimited data usage.