Top 10 technology brands
We take a look at the top 10 technology brands with reference to Forbes’ Global 2000 list of the world’s largest public companies
10 | Facebook
Mark Zuckerberg and co’s college project has spawned a social media empire, incorporating not only the eponymous social networking site but also Instagram and WhatsApp. In more recent times, hardware has become an increasing focus of the company’s efforts with the like of VR Oculus headsets and smart Portal displays.
9 | IBM
IBM has been on the forefront of business technology since at least the 1950s. The New York state headquartered hardware and software giant employed over 350,000 people in 2018, achieving revenues of almost $80bn.
8 | Alibaba
In some senses, it is easier to describe what Alibaba doesn’t do rather than what it does. Its main business revolves around its suite of ecommerce sites (Alibaba.com, Taobao and Tmall), but it also has interests in electronic payments, cloud services, and numerous other services provided by affiliates including Alipay.
7 | Intel
The world’s largest semiconductor manufacturer, alongside AMD it dominates the personal computer processor market. The company was co-founded by Gordon Moore, whose famous Moore’s law predicted transistor density would double every two years.
6 | SoftBank
Japanese technology conglomerate SoftBank has its finger in many pies. Under the leadership of founder and CEO Masoyashi Son, the company has invested early in the likes of Alibaba and Uber, and started a $100bn Vision Fund for investment in emerging technologies.
5 | Amazon
Ecommerce giant Amazon returned to the club of companies worth $1trn thanks to its results for the final quarter of the 2019 financial year. Founded by CEO Jeff Bezos as an online book retailer, the company has since expanded to a huge variety of sectors, from smart assistants to audio books.
4 | Alphabet
Alphabet is the holding company which most prominently contains Google, along with other promising technology companies such as machine learning specialists DeepMind and autonomous driving firm Waymo. Alphabet and Google are now both led by CEO Sundar Pichai, following the stepping down of Sergey Brin and Larry Page.
3 | Microsoft
Founder Bill Gates recently stepped down from the Microsoft board, though he remains the individual most associated with the company in the public’s imagination. Though a pioneer in the home computing software industry, CEO Satya Nadella has refocused the company, with particular emphasis on its Microsoft Azure cloud platform.
2 | Samsung
The only Korean entrant on this list, Samsung is an example of the South Korean phenomenon of the chaebol, or a family run conglomerate. Active across a broad swath of electronics products from fridges to phones, Samsung also possesses heavy industry and theme park divisions.
1 | Apple
Like Microsoft building its success on home computing in the latter end of the 20th century, Apple went on to help define the modern way of life with its release of the iPhone smartphone in 2007. It has more recently pivoted to services, as with its streaming platform AppleTV+.